What is the ICF Strategic Plan?
The International Coach Federation (ICF) operates according to a comprehensive Strategic Plan. This long-term plan was first prepared in 2007 by the International Coach Federation Board of Directors in partnership with our members, our global leadership teams, our staff and an association expert.

Each year, the Board reviews the ICF Strategic Plan and sets priorities for the year ahead. Focusing on specific objectives helps the ICF meet its core purpose to advance the art, science and practice of professional coaching. View an overview of the 2010 Strategic Plan here.

2010 Strategic Plan priorities are:

• Enable Chapters to co-create a brand-based sustainable (financial, leadership and relationship) culture;
• Enhance credentialing program to best protect and serve consumers of coaching services, measure and certify competence of individuals, and inspire pursuit of continuous development; and
• Develop, implement and maintain a strong brand strategy for the ICF.
  
  

ICF Strategic Plan Core Ideology
Core Purpose: To advance the art, science and practice of professional coaching.

ICF’s Core Values
Preamble: We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF Community mutually accountable to uphold the following values:

Integrity: We uphold the highest standards both for the coaching profession and our organization.
Excellence: We set and demonstrate standards of excellence for professional coaching quality, qualification and competence
Collaboration: We value the social connection and community building that occurs through collaborative partnership and co-created achievement.
Respect: We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.

ICF Strategic Plan - What does this mean to ICF Members?
The ICF is focused and prepared to work toward the goals members have identified as important. Rather than pursuing a lot of "good" work, the ICF Board is making sure the association is clear on what activities will produce the best value for members.

View an overview of the 2010 Strategic Plan here.
View an overview of the 2009 Strategic Plan here.
View the ICF Strategic Plan, adopted in January 2007 by the global Board of Directors, in its entirety here.